AI Growth: SEO, AEO and GEO
Found on Google. Quoted by AI.
Search has split in three. We build for all of them, so your brand shows up wherever customers ask.
Search Engine Optimisation
Technical fixes, indexing, keyword strategy and content that ranks on Google.
Answer Engine Optimisation
Answer-first content and schema that win featured snippets and AI Overviews.
Generative Engine Optimisation
Authority and citations so ChatGPT, Gemini and Perplexity recommend you by name.
Client case studies
Real clients, real results
Pick a client to see the challenge, what we did and what changed.
Maximus Frozen Foods
From no social presence to one of India's top 10 frozen food brands
The challenge
When Maximus came to Nubox, the brand had no social media presence and was hard to find online, in a crowded national category.
Now visible in
What we did
- Built the brand's social media presence from zero with a consistent content calendar
- Mapped India-wide buying-intent keywords such as "best frozen food brand in India" and "trusted chicken nuggets brand in India"
- Published blog content that avoids overlap with existing site pages, so no two pages compete
- Optimised content for answer engines (AEO and GEO) so Google AI Overviews, ChatGPT and Gemini surface the brand
- Monthly Nubox-branded SEO reports to track progress
Reef Shipping
Cited by name in Google's AI Overviews
The challenge
519 pages were sitting outside Google's index. Thin one-off tags and their feed URLs were behind most of it, along with duplicate route pages.
Now visible in
What we did
- Full audit across technical SEO, SXO, GEO, maps and programmatic pages
- Traced about 78% of non-indexed pages to one root cause: tag and feed bloat
- Wrote four long-form E-E-A-T pages, including "Top 10 Shipping Companies in Dubai"
- Placed supporting backlinks on Medium, Tumblr and Blogger
- Mapped content gaps for new country hub pages
Al Basti Power Technical Service
Rebuilding a Dubai handyman brand for Google and AI search
The challenge
Blog posts weren't being indexed: client-side rendering made Google treat them as Soft 404s. The content also lacked the trust signals AI engines look for.
What we did
- Moved the blog to fully static HTML, which cleared the Soft 404 errors
- Published schema-rich articles with FAQ, HowTo, speakable, service-area and LocalBusiness markup
- Local SEO content targeting Dubai villa communities
- E-E-A-T and AI citation audit to close trust gaps
- 360° growth plan adding Meta and Google ads and social management
Reef Movers
Clearing the index and building location pages that rank
The challenge
Only 68 pages were indexed while 113 were not, from broken URLs, redirect chains, noindex tags and pages Google crawled but skipped.
What we did
- Imported 60 redirects from old URLs to the new structure
- Removed thin tag, category, author and date archives
- Enabled crawl optimisation and resubmitted the sitemap
- Built location pages for JLT, DAMAC Hills, The Springs and International City
- Mapped 20 priority keywords so no two pages compete
- Manage the Google Business Profile, including reviews and hours
Travelite Holidays
SEO, AEO and GEO audits for a travel brand with 33 years in business
The challenge
Two domains, one brand, and low visibility in both classic and AI search.
What we did
- Full SEO, AEO and GEO audit for traveliteholidays.in and travelitebookings.com
- Scored each domain to set a clear baseline
- Prioritised fixes delivered as branded PDF reports
Ontime Electric
Off-page authority for a licensed electrician in the Greater Toronto Area
The challenge
A local trade business competing across the GTA needed more authority than its site alone could earn.
What we did
- Monthly off-page link building programme focused on the Toronto and GTA market
Clients across
UAESaudi ArabiaQatarIndiaUnited KingdomCanadaItalyReady to transform your brand?
Let's discuss how we can help elevate your digital presence and drive meaningful results.
Get in Touch